A Toronto native who’s stapled his middle name into a common conversation, many wonder how Drake’s created a sound that flows so well with his voice. Pondering such a question brings us into find a better Q/A. Who’s Drake’s engineer or beat maker? Frustrated and losing in the game, Drake spun his symbolic dreidel and landed on a man living in Toronto’s multi-ethnic Parkdale neighborhood – Noah Shebib, AKA “40.”
Shebib was brought onto his team first as an engineer and later as a director for his live shows. Taking notes in the industry, listening to beats from up-and-coming producers that were never to the rapper’s full satisfaction-he slowly figured out, by process of elimination, what Drake really wanted in his music. “That was the first time as a producer I ever felt like I had a reason to do something…I wasn’t just sitting down to make music for no apparent reason.” Shebib said. Being a homebody; he’s also one of the most successful and emulated hit-makers in the business today. “That’s my brother…Within the realm of music, that’s the only person I’m related to.” Drake said in an interview with The Fader.
While in his studio/apartment— concentrating by using Pro Tools and the like, he requires Drake to eliminate any distractions such as bringing other label people, girlfriends, friends, or groupies into the room. While watching the video above, we wondered when there was actually time when no one really looked at a Canadian man to help pave the way for music. So how did he do it? Further research shows that Noah Shebib’s father is Donald Shebib, a prestigious Canadian filmmaker of the movie “Goin’ Down The Road”. In essence, that movie was about how to construct national identity from an acute awareness of regionalism, class diversity, and marginality. Encapsulating such questions into his market and adding a strict tenacity of work ethics, we also wonder how he earned his nickname. One would think it would be from the great rapper E-40, or Jay Z’s 40/40 club, or even from MLB’s players that performed 40 home runs and 40 stolen single bases. But no, Shebib was knighted “40/40” from a music artist’s kids, who would see Shebib working on a mix when they went to sleep, and still he’d be working when they awoke the next morning. They said, “He works 40 days and 40 nights straight!”